Luncheon — Thursday, October 10, 2019

The Ask: The Major Gift Solicitation Process

Thursday, October 10, 2019 Luncheon Program

Networking, Introductions & Lunch: 11:30 am – 1:00 pm
Educational Program and Q&A: 1:00 pm – 2:00 pm

Pines Manor  |  Edison, New Jersey  |  Directions are available at

Advance Registration Rates:   AFP Members | $40     Non-Members | $60
Final Registration Rates:          AFP Members | $50     Non-Members | $70


Advance registration is recommended so you pay the lowest rate and are guaranteed a seat. We cannot guarantee seats for walk-ins. Advance registration rates end at 5 pm on Monday, October 7th. We must pay for No Shows, so you will be charged if you cancel after Monday, October 7th. Cancellations must be via email.

The Ask: The Major Gift Solicitation Process

Lytisha “Tee” Williams [ bio ]
Associate Vice President for Advancement
Rutgers University – School of Arts and Sciences 

Target Audience

New to the Profession | Mid-Level | Senior/Advanced and General Interest


This session will focus on the major gift solicitation within the development process. We’ll begin with the identification of major gift prospects (research and discovery) to assess the prospect’s philanthropic priorities as they fit into the organization’s mission. Then, we’ll look at the cultivation process and pre-solicitation planning, which focuses on the best methods to educate the prospect about the programs of interest and the impact of philanthropic support. 

The actual solicitation process should outline the following scenario: 

WHO should be part of the solicitation team;

WHEN is the right time to ask; and,

WHAT is the most compelling ASK?

People attending this session will leave with an understanding of how to . . . 

  • Identify their best major gift prospects
  • Tailor their solicitation process to best fit their organization’s philanthropic goals
  • Develop their solicitation strategies from the donor’s perspective
Special Thanks to our Luncheon Sponsor