Fundamentals — Friday, July 20, 2018

Fundamentals of Fundraising (2-Day Training)

Friday, July 20, 2018 and Friday, July 27, 2018

Target Audience: New to the profession to four years of experience

The AFP Fundamentals of Fundraising Course was developed with a foundation from the AFP Essentials of Fundraising Program and the AFP First Course in Fundraising course. The course is composed of 7 modules that have been designed by experienced fundraising professionals to meet the real-world needs and challenges nonprofit organizations face every day. This 16-hour program includes case studies and projects for groups and individuals to make the learning experience both substantive and enjoyable. The AFP Fundamentals of Fundraising Course offers a complete overview of the development function, featuring the most current information and techniques. This 16-hour intensive program will provide an overview of skills, techniques, and program components for individuals with 0 to 4 years of fundraising experience.

The modules include:

Module I: Overview of Fundraising

Module II: Developing an Integrated Fundraising Program

Module III: Marketing for Ongoing Success

Module IV: Building and Sustaining Relationships

Module V: Securing the Gift

Module VI: Volunteers – Partners in Fundraising

Module VII: Management & Accountability

The AFP Fundamentals of Fundraising Course is presented through lecture, case studies, and the encouragement of participant dialogue. Printed participant manuals and faculty materials are ordered by the course host(s) for distribution to faculty members and participants.    

The AFP Fundamental of Fundraising Course is designed for fundraising professionals with 0 to 4 years of experience. This may also include others who have responsibility for the development function such as:

  • executive directors;
  • vice presidents of development;
  • program managers;
  • special event coordinators; and
  • leadership volunteers for local nonprofits and foundations.

Individuals who are transitioning into the sector and those new to the development field will learn how to organize and manage fundraising programs, gain basic skills in a variety of techniques, and prepare for a career in development. Trustees and CEOs will discover useful tools to change the direction and clarify the expectation of the development office. Volunteers will find this course a valuable preparation for gift solicitation. Course attendance averages between 20 to 30 participants and CFRE continuing education points can be earned. More in-depth information on each module can be found here.


Jacqueline Brendel, CFRE
Director of Development, George Street Playhouse
John Carno, CFRE
Alan H. Grossman, MS, CFRE
Principal, Summit Solutions, LLC
George T. Hayes, CFRE
Director of Development, Montclair Cooperative School
Dawn K. Knill, CFRE
Director of Marketing and Development, Freedom House
Natalie Krauser McCarthy, CFRE
Development Officer, IEEE Foundation
Lucinda Mercer, CFRE
Development Director, Caring Contact
Jennifer M. Vriens, M.C., CFRE
Director of Development & Marketing, YWCA Union County



AFP Members: $390 | Non-Members: $490

Your registration and payment must be received by July 1 to guarantee your seat. No walk-ins will be accepted for this course since materials must be ordered in advance from AFP National Headquarters. Your registration fee includes course materials, continental breakfast, snack breaks, and lunch both days.