Making the Case for Integrated Marketing:
Maximizing Revenue in a Multichannel World
Join Geoff Handy, Senior Vice President of Direct Marketing and Membership, Humane Society of the United States, on Thursday, 1 June and learn how you can apply their success story in your organization.
The Humane Society of the United States made a commitment to diversifying its revenue channels 15 years ago. Five years ago, they committed to testing integration among channels. Geoff will walk through the progress HSUS has made in fundraising across channels, highlight some of the challenges they face and provide examples that will inspire you to make the case for testing integrated marketing concepts in your organization.
A networking reception will follow at Red Roof Lounge at the Red Rock Tap & Grill, directly across the street from the Medical Center.