Luncheon — Wednesday, April 4, 2018

Annual Fund

Rescheduled from March 8, 2018 due to Winter Storm Quinn

Target Audience: New to the profession through senior-level professionals

Whether your organization is new and small or older and super-sized, an annual campaign is an important communication tool that you can use to raise money and cultivate your donor. A well-crafted and executed campaign can be a major asset to your organization.

Join us for a lively discussion and learn . . .

  • The best and worst times to launch your annual campaign
  • What your message(s) should be
  • What makes an annual campaign successful
  • The end of the campaign is really the beginning – how you can use your annual campaign to steward donors to become major givers

Attendees will leave with . . .

  • Strategies for setting annual targets & goals
  • Tweaks to improve upon current activities
  • New ideas to increase revenue
  • A new way of thinking about annual giving as a 12-month process


Jeff Sobel
Jeffrey Sobel Consulting


Julia Bey Ahmet
Chief Development Officer
Vice President of Marketing & Development
Community Hope, Inc.

Joette Rosato
Director, Annual Giving
Foundation for Morristown Medical Center

Joe Primo, MDiv
Chief Executive Officer
Good Grief

Ishi Sahni
Senior Director of Development
Planned Parenthood Metropolitan New Jersey

Registration Fees Member Non-Member
Advance Registration Rates* $40 $60
Final Registration Rates $50 $70
*Advance registration is recommended so you pay the lowest rate and are guaranteed a seat. We cannot guarantee seats for walk-ins. Advance registration rates end at 5 pm on Monday, April 2. We must pay for No Shows, so you will be charged if you cancel after Monday, April 2. Cancellations must be via email.