William T. Sturtevant
Vice President for Principal Gifts
University of Illinois Foundation
Understanding Our Donors and Standards of Performance for Fundraisers
This invigorating session will start with an examination of how donors view the philanthropic experience and what that tells us about how our organizations should engage with them. The focus will then turn to qualitative standards of performance which guide the process of building relationships with top level donors.
Strategizing the Successful Major Gift Solicitation
This lively discussion will concentrate on the key strategy decisions pertaining to the “ask.” Understanding the dynamics involved enables the fundraiser to probe for needed information and make sound decisions regarding who does the asking, for what, how much, when and where. What to look for as possible outcomes of a major gift request will also be explored.
